Big Data in Telco

As businesses in every area face intense competition, advanced analytics will help improving their profitability and gain a competitive advantage by enhancing customer experience. Traditionally the analysis process has been done in off-line mode, by using Data Warehouse Technologies combined with BI tools. That is not enough anymore. Today, big data is becoming a business imperative. The benefits of big data have been deeply analyzed in many articles and reports during the past years. And it is evident that such increased value is something tangible in every area. Just to mention a few, this includes the energy sector, the financial services, the telecommunication, the transport, healthcare and education, etc. In this article, we intend to understand better what Big Data Technology is all about, the benefits that they bring to the society, focusing in particular to the telecom industry. The experimental environment is set up. Installation and configuration of the platform for data management and analytics will allow us to access all the sample data possessed by a telecom operator in a single platform. Big Data technology will be used to a telecom operator to find out pattern and reasons of call drop in real time and send customers’ apology text message and also refund money for dropped calls resulting in improved customer satisfaction and brand value.